Long gone is the era of ugly antennas, now the new trend thanks to the huge surge in cord cutting is creating pretty antennas that are powerful and have large surface areas but hidden from view at the same time.

While a powered high end in attic antenna may still be your best bet for quality and being hidden, what about for the rest of us that either don’t want a professional install of an antenna or don’t have an attic.

The answer from RCA is make it your window shade at the same time.  Others have made picture frames and/or art as well.

With cable trying to charge over $30/mo in most places after taxes and fees for just the simple channel lineup you can get for free with an antenna millions of people a year are making this switch.

This particular product was shown this week at CES and is expected to be released latter this year.